And the winner is...

We’ve all looked at photo slide shows on the web that are promoted as “virtual tours” (You may be using them).  But can it really be called a tour if no information is being communicated?

Here is the tale of the tape comparing List With Video home tours to photo slide shows...

“Virtual Tour”

vs.

Video Tour

Slide

Show

*A one-click experience where the viewer can hit “play” and see the whole house and hear a voiced-over description.

*A one-click experience where the viewer can hit “play” and see a static image for four seconds before another static image comes on the screen.

*Multiple static images of the same room without any explanation of what the images are (process repeated for every room).

*A carefully scripted narration that guides the viewer throughout the home.

*Attention given to the details that make the home desirable.

*Copies of the tour converted to DVD to give to perspective home buyers.

*Using the same method to showcase the home that 99.9% of other agents use.

*Using a method to showcase the home that is the next best thing to actually touring the home in person.

*Method that will impress perspective home sellers that increases the likelihood that you’ll be the listing agent.